Multi-National Insurance Agency

Year Over Year Comparison

Clients Goals

  • Increase Size of The Clients Social Community
  • Increase Find Ability in Google Search
  • Increase The Number of Visitors to The Website
  • Ensure Relevant Visitors (Age, Location)
  • Implement Inbound Marketing Automation Initiatives
  • Increase The Number of Converted Anonymous Vistors to Contacts

Cayk's Strategies

  • In Depth Search Engine Optimization Strategy
  • Digital Advertising & Real World Campaigns
  • Inbound Marketing Automation Initiatives Strategy
  • Social Media Management
  • Aggresive Content Creation Strategy

Clients Goals

  • Lead Generation - Utilizing Content, Videos & Webinars
  • Increase Awareness  - Positioning Company as Industry leader in Western Canada
  • Generate Revenue - Increase Market Share/Spread

CAYK's Strategies

  • This campaign showed over 900% return on their advertising spend, delivered on schedule, within budget and accruing over a million in revenue for less than a hundred thousand dollars in advertising spend.
  • With a primary goal of increasing market share through lead generation, this campaign was designed to further position this multinational insurance agency as the leader in their sector. Targeting areas key to the agriculture sector, this campaign was focused on B2B strategies, generating leads made up completely of other corporate entities.
  • A blended approach of strategies designed to increase awareness, as well as directly capture companies during their moment of need, this campaign was a fantastic example of the success gained through the combination of client specific analytics implementations alongside a well optimized advertising campaign.
  • While the points to the right help to show the scale and scope of this project, it is always important to mention that the larger the organization, the more influences there are to it's success. In this instance, CAYK was responsible specifically for the digital advertising management portion of their campaign. The 900% return figure applies specifically to the advertising funds CAYK managed.

  • +900%
    Return on
    Ad Spend

    Measurable Results
    Proven With
    Actual Data

  • 71.04%

    Increase in Website Users
    Compared to Previous Year

  • 18 Million Impressions

    Goal Was: 14 Million

  • 1,212
    Additional Leads

    Goal Was: 1000

  • 23% Revenue Growth

    From Previous Year

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