Pay-Per-Click Advertising

Advertising plays an integral role in how you present your business to the world, and the internet age has changed the game. Today, you don’t just have to circulate traditional advertisements, you also need to bring web users to your site with carefully implemented pay-per-click advertising campaigns. PPC is one of the major pillars of digital marketing, and as such, we pride ourselves in making the most of it for businesses like yours!

Our PPC Services

Advertising From Click to Revenue

Clicks are a hot commodity today, and businesses are willing to pay for them. Pay-per-click advertising in Calgary (PPC for short) is a wildly popular method for getting traffic to your site through advertisement, most notably on search engine results pages (SERPs, another cool acronym for you to drop into a conversation casually).

If a person sees an advertisement for your business in their search results and clicks it to arrive at your site, you pay a fee (about $2.00 on average, but this can range anywhere from $0.20 to $30 or more). The likelihood of a user seeing and clicking your advertising in Calgary depends on several factors (don’t worry, we’ll get to that in a moment).

PPC is an excellent complement to the other aspects of your marketing plan. SEO, for instance, is essential for organically driving traffic to your website through great content and smart web development techniques. The catch is that tracking its results and progress can take a bit of time. With a strong PPC strategy, you’ll be able to compensate for this beautifully by driving paid traffic to your site and getting immediate feedback on how your advertising is performing.

Overall, the tremendous value we can provide to your business through PPC advertising, including Google Ads in Calgary, is probably their most attractive attribute. If you’re promoting your products or services with great advertising creative and the landing pages they lead to are working their magic, a single click can become a new mailing list subscriber, a booked appointment, a purchase, or even a longtime customer.

Additionally, PPC is a must-have tool for amplifying your voice, as paid search advertisements can boost brand awareness by as much as 80%. Our pay-per-click agency understands all these issues and nuances better than anyone else.

Benefits of PPC Advertising

Google: The King of PPC

There are several platforms that utilize the PPC model of advertising, including search engines such as Bing and Yahoo! as well as the world’s largest social network, Facebook. However, the most developed and widespread by far is Google Ads (formerly known as AdWords). Effective Google Ads management involves optimizing ad campaigns to maximize ROI by targeting the right audience, using relevant keywords, and continuously analyzing performance data.

While search ads aren’t the only way Google helps you advertise, it’s their longest-standing advertising system, one that can’t be ignored. Google holds just the majority in the search engine market share with tens of thousands of searches taking place every single second. No business owner should want to miss out on that kind of exposure!

The popularity of Google Ads for PPC is thanks to not only the visibility it offers business owners but also the tools that come with the service.

The analytics and management capabilities of this platform give marketers like us everything we need to run precise campaigns that give you maximum ROI. Because CAYK is a Google partner and our PPC specialists are fully Google Ads certified, we are the perfect team for the job, as well as a proven Google Ads agency. However, we wouldn’t be fulfilling our role entirely if we didn’t assist you in comprehending the practical workings of PPC.

Media Buying for Real-World-Advertising

Typically, businesses allocate a segment of their marketing budget toward paid advertising. This is where media buying comes in. Media buying is the process of purchasing ad space and time on:

The objective is to pinpoint and acquire advertising placements on channels that resonate with the target demographic, precisely timed for maximum impact. When done effectively, media buyers achieve maximum exposure, getting the brand in front of their target market.

Well-established media buying teams foster strong partnerships with media owners, leading to expanded reach with minimized costs, enabling marketing teams to boost conversions and showcase impressive ROI. This outbound marketing approach proves effective only when carefully planned. Our PPC management company understands that some ad placement is good for one set of targets, but bad for another.

Media buying is done in three ways:

Direct buy: Media buyers forge relationships with publishers to negotiate ad inventory.
Manual bidding: Bidding on ad space and managing bids directly through an ad platform.
Programmatic buy: The buying process is done using automated technology (AI and algorithm-enabled real-time bidding on ad space that matches consumer profiles).

At CAYK, our media buying team ensures the delivery of pertinent, focused advertisements aligned with your campaign objectives, whether it involves elevating conversion rates, amplifying sales, fortifying brand awareness, or all of the above. Contact our digital advertising agency in Calgary to learn more about our media buying strategies.