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Don’t Let FOMO Disrupt Your Marketing Strategy
“The Fear Of Missing Out” more commonly known as FOMO is a common fear shared among people, marketers, and entrepreneurs alike about missing out on opportunities that are trendy and worth following right away. In order to develop an effective marketing strategy, it is important that you, as a business, focus on your objectives based on who you are trying to target and not get distracted by the possibility of
The Best Companies Sell Emotions, Not Products
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays people tend to buy feelings- not products! This may sound strange to someone who sells products and services but customers are always looking for products that make them feel a particular way. Successful brands and companies can tap into the importance of human emotion to
Where Are The Cookies Going?
Cookies are small pieces of code that are added to web browsers when you visit different websites. They help websites remember information about your visit and allow for a more customized user experience. Cookies help to retain previous internet actions such as log-in information, location settings, and what is in your shopping cart among other things. They also enable businesses to gather valuable customer information and allow marketers to gather
Understanding Your Business Marketing Strategy
Marketing is more than simply advertising and promoting products, it’s about connecting with the customer and the right marketing strategy sets the direction for all your product and marketing-related activities. Marketing doesn’t need to be mumbo jumbo. Picking the right agency will ensure that they will educate you on the strategy they have selected for your business so that you can fully understand the goal (and how to get there
Don’t Sell Your Product or Service, Sell Your Solution
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you provide as a business, your time and resources could be going to waste. You will need to understand the challenges your prospects are experiencing and offer the best solutions in order to reap long-term benefits. Don’t Make Your Marketing Message All About Your Product Your
What are Google Display Ads?
Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user learns about/buys a product/service. Display ads can be static or animated, videos or rich media (changing text). Their purpose is to attract users to a website, social media platform or other digital medium and to encourage the users to take a specific action (make a
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