Our Recent Articles
What is Marketing Automation?
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from traditional media marketing (newspapers, television, flyers, billboards, pole posters, etc.) to digital marketing (social media marketing, google ads, digital billboards, pay-per-click ads, content marketing, email marketing, mobile marketing, marketing analytics, affiliate marketing, search engine optimization, etc.). One of the most recent innovations is marketing automation.
Digital Marketing in 2023
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness about your business and acts as a roadmap for attracting, engaging and converting customers. A well-developed digital strategy includes goals, procedures, analysis, timelines, budget, digital channels and more. It uses specific media and tools to tailor a plan for your unique business, ensuring your marketing
Why you need a Digital Marketing Strategy in 2023
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or optimizing of an integrated digital marketing strategy vital to the success of your company. This is especially true in 2023 as you continue to safeguard your business against inflation. What is a digital marketing strategy? A digital marketing strategy is an actionable marketing plan for
Inbound Marketing – The Strategy to Strive For
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your favourite magazine and intrude when you’re listening to the radio. Many brands are embracing inbound marketing instead, a process that draws in potential customers instead of pushing unsolicited promotions. This long-term strategy focuses on creating valuable content that answers consumer questions and solves their problems,
Is Social Media Marketing Right for Your Business?
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of people use social media when making purchase decisions and 80% of people get advice about a purchase through social media platforms. With statistics like this, your business needs to take advantage of social media marketing! What is social media marketing? Social media marketing (also known
The Manifest Honors CAYK Marketing As One of The Most Reviewed Digital Marketers in Calgary
Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been in the game for more than ten years, and we’ve earned every second of it with our team’s hard work and experience. Today, we’re quite happy to report another significant development to prove our team’s quality in the industry. We’ve recently been named one of
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