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About Custom Content Marketing

Custom Content Marketing

September 1, 2021

Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers in the right direction. Choosing the right type(s) of content in digital marketing is an art. What works for one company, may not work for another and not all types of content perform well. This is where custom content shines. What is Custom Content?  Marketing

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SEO Strategies You Need to Know

SEO Strategies You Need to Know

August 15, 2021

If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps meant to improve your search engine ranking. SEO is constantly changing as search engines continue to update their algorithms. So too must your strategy. The following are some simple ways to build a strong SEO strategy.  Know your keywords: Keywords are the words and phrases

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Marketing is About People

Marketing is About People

August 1, 2021

It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads, we appreciate knowing about products and services. Most consumers welcome alternative forms of communication; sponsored content, native ads (videos, articles, editorials) and creative social media campaigns. They favour ad personalization and targeting. Cookies and tracking pixels are an attempt to do this. But these methods

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Improve Your Brand's Online Presence

Improving Your Brand’s Online Presence

July 15, 2021

Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as crucial as the business itself. It’s important to create a positive image and a personal brand presence. What strategies can you use to engage users and improve your brand’s online presence? Determine your goals: Establish short and long-term goals for your company. Strategically build your

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Email Marketing in Calgary

Effective Email Marketing in Calgary

July 1, 2021

With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved. It remains an incredibly powerful tool for getting messages directly to your clients/prospects, building trust, promoting a brand, strengthening relationships and boosting ROI. In 2019, global email users numbered 3.9 billion. This figure is expected to grow to 4.3 billion users in 2023. That’s half

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Dynamically geotargeted content

Dynamic Geographic Advertising and Content

June 15, 2021

The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization significantly influences their purchase. This is why dynamically geotargeted ads/content is important. Tailoring a marketing experience to a visitor’s location (and other identifiers) allows you to increase ad relevance, making the offer feel personal. What is geotargeting and how does it work? Every internet user

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