Our Recent Articles
In-House vs. Agency Marketing
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders. Which is right for your business? There are compelling reasons for each choice and the decision your company makes depends on your situation. In-House Marketing In-house marketing means that the marketing activities of a company are handled by employees of the company. One or only
Why Should You List Your Business in Web Directories?
Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a store within one day. 18% of local searches on smartphones lead to a purchase within a day. With numbers like this, your business can’t afford to ignore online business directories. What is an online business directory? An online business directory is a searchable online index
A Guide to Local SEO
Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88% of searches for local businesses result in either a call or a visit to the business within 24 hours. Local SEO helps your business stay relevant and is a powerful tool for advertising. However, local search engine optimization requires a strategic and targeted approach. What
What Social Media Platforms Do I Really Need for my Business?
Want to build brand awareness, connect with existing customers, generate new leads, boost SEO, view competition efforts, cultivate your email list, amplify your sales and grow your business? If these are your goals, you need to work on your social strategy. Social media is a necessary marketing tool for businesses that aim to remain relevant and visible in today’s online world. But with over 65 social media platforms, which are
Social Media Marketing Trends for 2022
The digital marketing landscape changes constantly. If you want to reach your audience, it’s important to let go of outdated or ineffective social media approaches. What worked for your digital marketing strategy in the past may no longer be a productive use of your time and money. The following is a list of social media marketing trends for 2022. Micro-influencer Marketing: Micro-influencers are people who have between 1,000 to 100,000
Why Your Business Needs a Blog
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of the past. However, with so many people learning, socializing and shopping online, blogging is still a critical element for any business (large, small, local, online, product or service provider). The following are several reasons why your business needs a blog. To increase traffic to your
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