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Weather-Based Advertising

Weather-Based Ads

March 1, 2021

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only the state of the economy has a bigger influence on purchasing! The weather influences the food & drinks industry, automotive, clothing & fashion, travel, hospitality, leisure & entertainment, health & beauty, pharmaceuticals, home & garden, energy, insurance and electronics. A simple example; we buy ice

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Why Brand Ad Campaigns are Important

February 10, 2021

Creating a great product or service is not enough to attract customers. Traditional advertising of your goods/services is often not enough either. Your company needs to build trust to create lasting relationships with consumers which requires a multitude of advertising campaigns. Brand awareness campaigns need to be at the top of that list! Why? Because brand ad campaigns have a multitude of benefits. What is brand advertising? Brand advertising is

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How to Handle Negative Reviews

February 1, 2021

It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82% of consumers consult online reviews for local businesses spending approximately 13 minutes reading before making a decision. The negative review will be noticed! It’s tempting to focus on positive feedback and ignore the occasional negative voice but negative reviews affect the decisions customers make, drive

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What Online Security do I Need for my Business? - CAYK Marketing - Digital Marketing Agency - Featured Image

What Online Security do I Need for my Business?

January 15, 2021

Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk is not limited to sites that sell products and handle credit card information and it’s not just large companies that are targeted. 43% of cyber attacks target small firms. Protecting your company and its information needs to be a top priority. There are a number

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Digital Advertising Trends; Making Sure You're Relevant

Digital Advertising Trends; Making Sure You’re Relevant

January 1, 2021

Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your web analytics prove you are converting visitors into customers. It’s time for aggressive advertising to scale up your company’s performance. So, what kind of campaign should you undertake? What are the latest trends in digital advertising? Digital video is still one of the top marketing

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Why Track Conversions

Why Track Conversions?

December 15, 2020

In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up for a newsletter Completing a form Downloading a resource Recommending your site Engaging with the site (spends time on site, visits certain pages, count of pages loaded) Interacting with a chatbot Calling a given number Requesting a quote Creating an account Making a purchase (the

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