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Is Content King

Is Content King?

December 1, 2020

Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and money perfecting their web design. Content, however, is an often forgotten yet crucial aspect of a website. If you want users and search engines to return consistently, content must be interesting, informative, valuable, and regularly updated. Content is pivotal. Content makes the first impression Your

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Trends in Digital Design

November 15, 2020

To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience. Effective digital design will enable the users to easily navigate your website and find the information they need and want. Digital design trends are constantly changing. So what are the latest trends in digital design? What appeals to today’s audience? Flat Design Flat design uses

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What you Need to Know About Generational Target Audiences

What you Need to Know About Generational Target Audiences

November 1, 2020

Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market, companies choose a particular audience, putting time and energy into connecting with that defined group. Once you’ve established your target market, it’s important to get to know them. This makes it easier to decide how to reach them and what message will resonate. Sometimes your

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Do You Know Your Target Market?

Do You Know Your Target Market?

October 1, 2020

A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market, you select a particular audience, putting time and energy into connecting with a defined group. There are four levels of segmentation that are generally used to define your target audience. Demographic

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What You Need to Know About Social Commerce

What You Need to Know About Social Commerce

September 10, 2020

Social commerce is the use of social media networking websites as vehicles to promote and sell commercial products and services and it’s a rapidly growing practice.  87% of e-commerce shoppers believe social media helps them make shopping decisions and 30% of consumers say they would make purchases directly through social media platforms. Social Commerce involves: Inviting users to vote on product style or choices Offering personalized buyer options Using graphics

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Why Chatbots will Soon Dominate Customer Service - CAYK Marketing - Marketing Agency Calgary - Featured Image

Why Chatbots will Soon Dominate Customer Service

September 1, 2020

A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format. It can be embedded and used through any messaging application (websites, mobile apps, telephone, social media messaging apps). Chatbots interpret and process users’ words/phrases and give an instant pre-set answer. Chatbot technology has advanced in recent years due to improved AI and machine-learning capabilities. It

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