Our Recent Articles
What Is SSL and Why Do I Need it?
You want your business data to be secure. Criminal elements want your data to make a quick buck. They put businesses at risk by intercepting communications between a website and its customers; compromising credit cards, stealing identities and looting data. One-quarter of organizations experienced a breach of customer and/or employee data in 2020. If your business suffers a cyber attack, it’s unlikely your customers will feel comfortable to continue purchasing
Page-Specific Remarketing
What is remarketing? Remarketing is a technique that involves displaying ads to consumers who have previously interacted with your website or used your mobile app. A remarketing strategy allows you to stay connected to your target audience while building brand awareness. You can remarket through the use of YouTube, Gmail, Apps, display networks and/or search listings. This technique is cost-effective, increases conversions and boosts return on investment. What is page-specific
Dynamic Search Ads
Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your website rather than keywords. Google‘s search engine crawls your website and matches it to search queries closely related to the content it finds. When a user makes a query, Google Ads uses this data to select a relevant landing page and create a clear, relevant
Weather-Based Ads
The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only the state of the economy has a bigger influence on purchasing! The weather influences the food & drinks industry, automotive, clothing & fashion, travel, hospitality, leisure & entertainment, health & beauty, pharmaceuticals, home & garden, energy, insurance and electronics. A simple example; we buy ice
Why Brand Ad Campaigns are Important
Creating a great product or service is not enough to attract customers. Traditional advertising of your goods/services is often not enough either. Your company needs to build trust to create lasting relationships with consumers which requires a multitude of advertising campaigns. Brand awareness campaigns need to be at the top of that list! Why? Because brand ad campaigns have a multitude of benefits. What is brand advertising? Brand advertising is
How to Handle Negative Reviews
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82% of consumers consult online reviews for local businesses spending approximately 13 minutes reading before making a decision. The negative review will be noticed! It’s tempting to focus on positive feedback and ignore the occasional negative voice but negative reviews affect the decisions customers make, drive
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