Our Recent Articles
Improving Your Brand’s Online Presence
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as crucial as the business itself. It’s important to create a positive image and a personal brand presence. What strategies can you use to engage users and improve your brand’s online presence? Determine your goals: Establish short and long-term goals for your company. Strategically build your
Effective Email Marketing in Calgary
With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved. It remains an incredibly powerful tool for getting messages directly to your clients/prospects, building trust, promoting a brand, strengthening relationships and boosting ROI. In 2019, global email users numbered 3.9 billion. This figure is expected to grow to 4.3 billion users in 2023. That’s half
Dynamic Geographic Advertising and Content
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization significantly influences their purchase. This is why dynamically geotargeted ads/content is important. Tailoring a marketing experience to a visitor’s location (and other identifiers) allows you to increase ad relevance, making the offer feel personal. What is geotargeting and how does it work? Every internet user
Reaching Customers Through Search Ads
The search engine is the go-to resource for whatever questions life brings. Need information on a health condition? Want to try a new restaurant? Curious about a new product? Looking for a new dentist? The modern search engine has an endless supply of answers and information. This breadth of data is why search ads are one the most important formats of online advertising. What are search ads? Search advertising (also
Conducting an A/B/n Split Test
A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website design can be settled with a split-testing methodology, benefiting the website owner and visitors by helping create the best site design. The following are the basic steps for conducting an A/B/n split test: Determine your reason for testing: Does your site need more visual appeal?
A/B/n Split Testing
One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split testing. What is A/B/n split testing? A/B/n split testing is a scientific method of conducting controlled, randomized experiments with the goal of improving a website metric (form completion, purchases, sign-ups, call-to-action clicks, checkout flow, etc.). Tests are created with a quantifiable goal in mind. Users
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