Our Recent Articles

cupcakes and decorations surrounded by CAYK branding items.

The Benefits of Having a Facebook Page for Your Business

April 20, 2020

With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers and potential clients. Some of the benefits of using this social media site are similar to those of having a website, but others are unique to Facebook. What are the possible benefits of opening a Facebook page for your business? Cost-effective marketing: Setting up a

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Mobile first marketing

Mobile first marketing

March 20, 2020

Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. Mobile first ads are generally filmed in an upright position and display multiple images for users to swipe through. With global data traffic forecast to increase to 49 Exabyte per month by

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CAYK Associates around table talking about click fraud and its nuances.

Web Crawling, Click Fraud Detection, and Coffee. Oh My!

March 12, 2020

CAYK’s Current Research & Development Project  (Part 1)  11,407,243 – This is our current count of websites that have participated in the Google Ad Network to date. (Websites that allow Google to place their ads on them.) Now that you know that, how do you pick which websites to show your advertisements on? That’s a big number after all, and it’s the only representative of the ad placements that we’ve come

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Trends in Digital Advertising - CAYK Marketing - Digital Marketing Agency - Featured Image

Trends in Digital Advertising

March 1, 2020

Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your web analytics prove you are converting visitors into customers. It’s time for aggressive advertising to scale up your company’s performance. Advertising is constantly changing and it’s important to keep up with the trends. Don’t be afraid to embrace new technologies or experiment with different styles

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Professionally Written Content in Your Digital Marketing Strategy

Three Things We’re Thankful for Here at CAYK

October 10, 2019

Remember when we said that relevant seasonal content helps you connect with your leads and customers? We’d like to follow our own advice by getting into the Thanksgiving spirit and letting you know how thankful we are for what we do. Here are three things we couldn’t do it without! An Awesome Community of Business Owners There’s a lot to love about calgary, but its community of business owners is

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Marketing Considerations for the Fall Season

October 1, 2019

Like a savvy marketing expert, your digital marketing plan should be dynamic and responsive to the world around it. When it comes to a seasonal marketing techniques, the shift from summer to fall is a particularly important time. Here are a few things to bear in mind now that it’s arrived. Key Holidays You can make your marketing plan more seasonal in many ways, but fine-tuning your voice and online

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