Our Recent Articles

What Online Security do I Need for my Business?

January 15, 2021

Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk is not limited to sites that sell products and handle credit card information and it’s not just large companies that are targeted. 43% of cyber attacks target small firms. Protecting your company and its information needs to be a top priority. There are a number

Digital Advertising Trends; Making Sure You’re Relevant

January 1, 2021

Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your web analytics prove you are converting visitors into customers. It’s time for aggressive advertising to scale up your company’s performance. So, what kind of campaign should you undertake? What are the latest trends in digital advertising? Digital video is still one of the top marketing

Why Track Conversions?

December 15, 2020

In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up for a newsletter Completing a form Downloading a resource Recommending your site Engaging with the site (spends time on site, visits certain pages, count of pages loaded) Interacting with a chatbot Calling a given number Requesting a quote Creating an account Making a purchase (the

Is Content King?

December 1, 2020

Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and money perfecting their web design. Content, however, is an often forgotten yet crucial aspect of a website. If you want users and search engines to return consistently, content must be interesting, informative, valuable, and regularly updated. Content is pivotal. Content makes the first impression Your

Trends in Digital Design

November 15, 2020

To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience. Effective digital design will enable the users to easily navigate your website and find the information they need and want. Digital design trends are constantly changing. So what are the latest trends in digital design? What appeals to today’s audience? Flat Design Flat design uses

What you Need to Know About Generational Target Audiences

November 1, 2020

Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market, companies choose a particular audience, putting time and energy into connecting with that defined group. Once you’ve established your target market, it’s important to get to know them. This makes it easier to decide how to reach them and what message will resonate. Sometimes your