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The Importance of Reporting and Trackability

The Importance of Reporting and Trackability

May 1, 2019

Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the way you navigate it. This is why carrying out effective reporting and maximizing trackability are non-negotiable elements. Guiding and Sharpening Your Strategy Everything about today’s world of commerce is dynamic, and every marketing endeavour you undertake should be reflective of that. Search trends change and

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Strategies to Maximize Customer Retention

Strategies to Maximize Customer Retention

April 10, 2019

With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to nurture those relationships too. Customer retention is all too often overlooked, but a few of our tips should move you in the right direction. Refine Your Customer Experience It’s simple to define what you offer as a company when it comes to your products and/or

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How Often Should You Refresh Your Website Design?

How Often Should You Refresh Your Website Design?

March 1, 2019

In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time. Look at Your Metrics How is your company’s website doing with regards to lead generation, site engagement, and conversions?

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Remarketing & Retargeting: Why Are They Important?

Remarketing & Retargeting: Why Are They Important?

February 10, 2019

Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that every business should utilize are remarketing and retargeting. Want to boost conversions and maintain loyalty? Read on! What’s the Difference? There are some differences to bear mind between “remarketing” and what’s called “retargeting”. Remarketing can refer more broadly to the technique of marketing to a

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Why Your Business Should Review Its Analytics and How We Can Help

Why Your Business Should Review Its Analytics and How We Can Help

February 1, 2019

No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources for analyzing and revising your business’ marketing efforts. So why exactly is this such an important endeavour? The Importance of Analytics Reviews If you want your marketing plan to give you the ROI you need, the last thing you should do is work in the

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