Our Recent Articles

Google vs. Facebook Advertising

July 1, 2020

Most businesses have a limited marketing budget and therefore must decide where is best to use their advertising dollars. Which is better for your business, Google Ads or Facebook Ads? Both are great places to advertise, so the answer will depend upon your business, your audience and your goals. Google Ads: Google is the world’s most popular and widely used search engine utilized by approximately 70% of online users when

What is Influencer Marketing?

June 15, 2020

80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing is superior to other sources. 49% of consumers rely on influencer endorsements when making buying decisions. What are you waiting for? It’s time to check out influencer marketing. What is an influencer? An influencer is someone who: has cultivated an online audience of like-minded people

Digital Marketing During the Pandemic

June 1, 2020

The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing has become a way of life. The present predicament may look like a disaster, but it’s possible to approach the situation as an opportunity to adapt, diminish losses and support others. It’s even possible to grow your business. What you do now will determine whether

Cupcakes and decorations surrounded by CAYK branding items.

The Benefits of Having a Facebook Page for Your Business

April 20, 2020

With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers and potential clients. Some of the benefits of using this social media site are similar to those of having a website, but others are unique to Facebook. What are the possible benefits of opening a Facebook page for your business? Cost-effective marketing: Setting up a

Mobile first marketing

March 20, 2020

Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. Mobile first ads are generally filmed in an upright position and display multiple images for users to swipe through. With global data traffic forecast to increase to 49 Exabyte per month by

CAYK Associates around table talking about click fraud and its nuances.

Web Crawling, Click Fraud Detection, and Coffee. Oh My!

March 12, 2020

CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to date. (Websites that allow Google to place their ads on them.) Now that you know that, how do you pick which websites to show your advertisements on? That’s a big number after all, and it’s the only representative of the ad placements that we’ve come