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Trends in Digital Advertising
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your web analytics prove you are converting visitors into customers. It’s time for aggressive advertising to scale up your company’s performance. Advertising is constantly changing and it’s important to keep up with the trends. Don’t be afraid to embrace new technologies or experiment with different styles
Three Things We’re Thankful for Here at CAYK
Remember when we said that relevant seasonal content helps you connect with your leads and customers? We’d like to follow our own advice by getting into the Thanksgiving spirit and letting you know how thankful we are for what we do. Here are three things we couldn’t do it without! An Awesome Community of Business Owners There’s a lot to love about calgary, but its community of business owners is
Marketing Considerations for the Fall Season
Like a savvy marketing expert, your digital marketing plan should be dynamic and responsive to the world around it. When it comes to a seasonal marketing techniques, the shift from summer to fall is a particularly important time. Here are a few things to bear in mind now that it’s arrived. Key Holidays You can make your marketing plan more seasonal in many ways, but fine-tuning your voice and online
What Makes a Business Website Mobile-Friendly?
Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site? Design & Usability One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt
How Your Content and Social Media Should Support One Another
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower one another to make for a more successful overall system. Content and social media offer the perfect example of this dynamic. Strengthening Your SEO If you ask any digital marketing expert why content is so important for a business website, they’ll probably emphasize its function
Are You Wasting Money with Your Ad Campaigns?
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on your budget. If you want high return on ad spend, you’ll need to utilize advertising tools like Google Ads and Facebook to their fullest potential! Quality Over Quantity The beauty of a PPC platform like Google Ads is that it’s designed to incentivise all the
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