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What Kind of Content Should You Post on Your Social Profiles?

What Kind of Content Should You Post on Your Social Profiles?

October 8, 2018

If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform better or worse depending on where they’re posted. Let’s run through some major content types and find out where they should go. Written Content From your articles to your social media posts themselves, written information is a truly universal form of content that you can’t

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A New Way to Book Appointments: Calendly

A New Way to Book Appointments: Calendly

October 1, 2018

Meetings, appointments, phone calls, interviews, presentations, you name it. Running a business without efficient scheduling is simply not an option. There are more scheduling apps out there today than ever, but we’d like to show you one that’s especially practical and powerful. How Does Calendly Work? The core function of Calendly is pretty simple. First, you set your availability and scheduling preferences. It then allows you to send a link

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Four Google Chrome Extensions You Should Try

Four Google Chrome Extensions You Should Try

September 10, 2018

Google Chrome may be known for its speed and straightforward design, but one particularly exciting dimension to this browser is the range of available extensions that make it more versatile. We’ve got four examples in mind that could prove to be beneficial to your business. VidYard Video is one of the most powerful tools in digital marketing. Being a Chrome extension, VidYard makes the integration of video into your strategy

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Autumn marketing

Autumn Marketing

September 1, 2018

As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps you can take to maintain a more respectable brand. Now that autumn is finally here, have you started brainstorming how to implement autumn marketing in your company? Getting Into the Spirit When considering how to spice up your marketing presence with the autumn season, it

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Professionally Written Content in Your Digital Marketing Strategy

Professionally Written Content in Your Digital Marketing Strategy

August 20, 2018

Effective digital marketing strategies encompass many things: mobile-friendly design, websites optimized for speed, a strong social media presence, and more. However, none of these would be possible without regularly posted, professionally written content. Content is the backbone of digital marketing strategies because it enables businesses to reinforce their keyword inclusion, remind search engines of their relevance, and build a community of consumers and brand advocates. Keyword and keyphrase inclusion used

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How Google Reviews Affect Search Engine Optimization

How Google Reviews Affect Search Engine Optimization

August 15, 2018

In a recent interview, the controversial band Nickelback told an interviewer that had it not been for the word-of-mouth reviews from their fans they would never have become so successful. This can be seen as a pretty strong indication of how important reviews from friends and family can be, and a recent study indicates 84% of people trust online reviews as much as a personal recommendation. As a result, it

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