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Strategies to Maximize Customer Retention
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to nurture those relationships too. Customer retention is all too often overlooked, but a few of our tips should move you in the right direction. Refine Your Customer Experience It’s simple to define what you offer as a company when it comes to your products and/or
Google Gmail Introduces “Confidential Mode”
Google recently released an update to Gmail that allows users to send confidential email messages. The new feature allows users to send email that requires a PIN to open it. You have the option to send the PIN as an alternate email or if you enter the recipients cell phone number through the send process the recipient will be able to request the PIN via SMS message. As Google explains
How Often Should You Refresh Your Website Design?
In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time. Look at Your Metrics How is your company’s website doing with regards to lead generation, site engagement, and conversions?
Remarketing & Retargeting: Why Are They Important?
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that every business should utilize are remarketing and retargeting. Want to boost conversions and maintain loyalty? Read on! What’s the Difference? There are some differences to bear mind between “remarketing” and what’s called “retargeting”. Remarketing can refer more broadly to the technique of marketing to a
Why Your Business Should Review Its Analytics and How We Can Help
No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources for analyzing and revising your business’ marketing efforts. So why exactly is this such an important endeavour? The Importance of Analytics Reviews If you want your marketing plan to give you the ROI you need, the last thing you should do is work in the
Optimizing Internal Business Processes with Marketing Automation
Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure is on if you want to stay competitive in your industry. How can marketing automation help to make your company a more efficient one? More Than Just Emails Those who haven’t fully adopted marketing automation may know it as a technology used for email marketing.
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