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3 Hot Website Design Trends
Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often requires that you stay ahead of the curve when it comes to web design trends. What should you watch out for in 2019? Bold, Creative Graphics These days it’s increasingly popular to use prominent, attention-grabbing text and and large, beautiful images or even background videos,
Outbound Marketing vs Inbound Marketing: What’s the Difference?
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and philosophies, you’ll know how to apply them to your business. Let’s look at the differences between inbound and outbound methods. Outbound Marketing We can consider outbound marketing to be the traditional philosophy that has guided marketing efforts for centuries, indeed long before “outbound” itself was
Start the New Year with a Strong Content Strategy
With the coming of the holidays and a new year on the horizon, it’s the perfect time to reassess the many aspects of your company’s marketing strategy. For instance, how about your content? There are countless possibilities to consider, so it’s a good idea to solidify your game plan now. Why a New Strategy? There are many guiding principles behind content-driven marketing, but one of the most important is that
You Don’t Need to Hang Your Hat on Every Social Network
Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also be intimidating for you as a business owner. Not to worry—you don’t have to put all your chips in with every single platform! Understanding Demographics Each social media platform has its own unique history and process of evolution. This is shaped by countless factors, from
What to Avoid from a Marketing Agency
There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment, how can you as a business owner know that you’re choosing the right team? A good starting point is to be aware of common red flags. Excessive Guarantees Digital marketing is a complex and dynamic beast. Accumulating greater visibility in organic search results is known
What Kind of Content Should You Post on Your Social Profiles?
If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform better or worse depending on where they’re posted. Let’s run through some major content types and find out where they should go. Written Content From your articles to your social media posts themselves, written information is a truly universal form of content that you can’t
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