Our Recent Articles

What Defines the Usability of Your Business Website?

June 18, 2019

It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily false, it’s just one part of the picture. Visual appeal must be coupled with high usability, and there are several ways you can secure it. Predictability No one wants to be called “predictable”. Your business website, however, should be. This isn’t to say that you

The Importance of Reporting and Trackability

June 18, 2019

Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the way you navigate it. This is why carrying out effective reporting and maximizing trackability are non-negotiable elements. Guiding and Sharpening Your Strategy Everything about today’s world of commerce is dynamic, and every marketing endeavour you undertake should be reflective of that. Search trends change and

5 PPC Mistakes That May Be Damaging Your Marketing Plan

June 8, 2019

Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of your marketing plan. If you want to get the most ROI from your ad budget, you’ll want to avoid these five PPC mistakes. Ad Copy That Doesn’t Stand Out The copy in a PPC ad is one of the most influential factors determining its CTR.

The Importance of Thank-You Messages

June 1, 2019

Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often go overlooked. Thank-you messages are a key example, and their effect on customer experience and loyalty shouldn’t be underestimated. What Are Thank-You Pages? No matter what industry it may operate in, your business website offers you plenty of opportunities to thank your leads or clients.

What Makes Marketing Automation Successful?

May 10, 2019

Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends on how you implement it. If you want to properly leverage today’s best automation strategies, you’ll need to know what determines their success. The Tools There are plenty of automation solutions out there, but not all of them will serve you best. A marketing agency