Our Recent Articles

Understanding Your CAYK Care Plan

At CAYK, we believe in supporting our clients beyond just building their websites. That’s why we offer CAYK Care Plans—a comprehensive maintenance and support service designed to keep your website running smoothly and to give you the additional help you need to grow your online presence. Here’s everything you need to know about your CAYK Care Plan and how to make the most of it. What is a CAYK Care

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Why Do I Have to Pay for Website Support?

Websites, like cars, require regular maintenance to stay functional, secure, and up-to-date. At CAYK, we aim to deliver websites built to industry best practices and designed to perform seamlessly upon launch. However, once a website is live, the responsibility for its ongoing health is shared. CAYK is responsible for ensuring the website is built to current standards at launch and operates as expected during the initial warranty period. Beyond that,

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A woman is demonstrating what is a digital marketing agency usually does.

What Is A Digital Marketing Agency And What Does A Digital Marketing Agency Do?

In today’s technology-driven world, consumers are increasingly spending more time online. As a result, businesses now leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. Digital marketing involves a modern marketing approach through which businesses can understand consumer behavior to drive sales. However, not all businesses have a comprehensive marketing department to meet all of their marketing goals and business

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Companies use big data to gain insights into customer behavior, enabling them to fine-tune their marketing, advertising, and promotional strategies.

Top 28 Companies That Use Big Data to Achieve Success

Businesses that effectively utilize big data can gain a competitive edge over those that do not, as they are equipped to make quicker and more informed decisions. Big data offers valuable insights into customer behavior, enabling companies to fine-tune their marketing, advertising, and promotional strategies, which leads to increased customer engagement and conversion rates. Read ahead to learn about the top 28 companies that harness big data to achieve success!

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A woman is creating content marketing to generate valuable leads, which helps sustain healthy sales growth.

Why is Content Marketing Important & Good Reasons For Using It

High-quality content creates awareness and generates valuable leads which helps sustain healthy sales growth. Content strategized and properly executed has the power to draw audiences to a business’s website which is ultimately the place where they will convert into leads and sales. The higher the content quality, the more value it provides for the audience and increases the likelihood of them engaging with your business. In this article, we will

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email marketing design

Eye‑Catching Email Marketing Design: Best Practices

Creating email marketing campaigns requires more than just producing captivating copy to be effective. It is also crucial to create eye-catching designs that help your email marketing stand out in a crowd of promotional emails flooding consumers’ inboxes, and this is where your email designs can instantly captivate audiences from the moment they open their inbox. Creating eye-catching email design has become an essential tool for marketers to connect with

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