In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why.
The Competition
As new ways to distinguish your business present themselves, things will only get more competitive. Blogging isn’t what it used to be. The tools used for it and the forms of content that blogs can be used to present have diversified radically over the past decade. Content management systems, trends in visual information like infographics and video, and other factors have put more power at your fingertips, but they’ve done the same for your competitors. This means that as time goes on, your blog only becomes more and more critical to your ability to stand out.
Integration of Efforts
No blog stands alone. Your content is a part of your marketing strategy that affects many others, and the way in which these elements integrate with one another is only growing more complex as time goes on. For instance, with the rise of inbound-focused marketing automation, it’s more critical than ever that your site has the power to generate leads. You’ll really be in business when you can draw in new traffic with your blog and combine it with strong conversion rate optimization and automation technique. As marketing continues to change, so does your blog’s role in your strategy, so keep up accordingly!
Positive Side-Effects
It’s simple to list all of the primary effects of maintaining an excellent blog, but if you’re doing it right, the advantages don’t stop there. Firstly, it’s a great source of motivation to keep your knowledge as sharp as possible. The more consistently up to speed you are in your field, the higher the value and reliability of your content will be. This is an incentive that’s hard to lock down when you don’t have the blog and its audience to keep you driven. As time goes on, your leads and clients will expect you to keep your quality optimized, so it will only become more critical to your brand.
Are you taking your blog seriously as a means to increase traffic, boost your credibility, and get a jump on the competition? If not, you should be! Among our many services, help with inbound techniques like blogging is one of our specialities. Call (403) 456-0072 to get started today!
