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Keep Your Business Social over the Holidays

Keep Your Business Social over the Holidays

November 8, 2017

Being social is about more than the content you share on your social media profiles and how many likes or followers you’ve racked up. It’s about engaging with your community both online and off. During the holidays, you’ll find that you have plenty of opportunities to get this right. The People Behind the Brand Many business owners tend to think that having a strong brand presence online simply means having

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Are You Getting Untrustworthy Marketing Advice?

Are You Getting Untrustworthy Marketing Advice?

November 1, 2017

Digital marketing is a competitive field, and everyone has their own approach to helping businesses succeed. However, an agency that approaches you with certain motives may not have your best interests at heart. From false data to false promises, here’s how to spot them. The Traffic Audit Dishonest marketing agencies employ a number of unsavory strategies to get new clients, but there’s one in particular that we’d like to focus

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Is Your Social Plan Missing You?

Is Your Social Plan Missing You?

October 8, 2017

These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social media. So what’s the most important ingredient of your company’s approach to utilizing this resource? At the end of the day, it’s you! The Philosophy Behind Social Social media is used for many things, but not all of them are essential to the core philosophy

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3 Reasons Why Your Blog Is Only Getting More Important

3 Reasons Why Your Blog Is Only Getting More Important

October 1, 2017

In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why. The Competition As new ways to distinguish your business present themselves, things will only get more competitive.

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What's The Difference Between Social Media and Online Advertising?

What’s The Difference Between Social Media and Online Advertising?

September 12, 2017

The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social media and advertising are not the same, but what exactly makes them different in spirit and why are these differences important? Common Goal, Separate Philosophies These two tools are both designed to bring leads to your business so that you can nurture them and convert

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Are You Making Any of These Marketing Automation Mistakes?

Are You Making Any of These Marketing Automation Mistakes?

September 1, 2017

Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The occasional misstep in implementation is one thing, but some mistakes can significantly compromise your automation approach. Neglecting Key Inbound Strategies In order for your marketing strategy to bring you new business, you need to generate leads. Marketing automation excels at understanding existing leads and nurturing

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