Our Recent Articles
Is Your Social Plan Missing You?
These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social media. So what’s the most important ingredient of your company’s approach to utilizing this resource? At the end of the day, it’s you! The Philosophy Behind Social Social media is used for many things, but not all of them are essential to the core philosophy
3 Reasons Why Your Blog Is Only Getting More Important
In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why. The Competition As new ways to distinguish your business present themselves, things will only get more competitive.
What’s The Difference Between Social Media and Online Advertising?
The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social media and advertising are not the same, but what exactly makes them different in spirit and why are these differences important? Common Goal, Separate Philosophies These two tools are both designed to bring leads to your business so that you can nurture them and convert
Are You Making Any of These Marketing Automation Mistakes?
Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The occasional misstep in implementation is one thing, but some mistakes can significantly compromise your automation approach. Neglecting Key Inbound Strategies In order for your marketing strategy to bring you new business, you need to generate leads. Marketing automation excels at understanding existing leads and nurturing
InBound Methodology Certification
As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion of ours, and we believe it’s important to recognize how it goes beyond the software
Understanding Inbound Marketing Automation
Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a bit outdated. The distinction lies in understanding that your automated marketing actions need to be
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