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Let's Explain This Whole Marketing Automation Thing

Let’s Explain This Whole Marketing Automation Thing

If you’re familiar with automated marketing emails, you probably have an idea of how marketing automation has functioned in the past. However, it has evolved significantly as a practice in recent years, and its power has earned it a top position in our marketing arsenal. Here’s why… The Problem Every tool or strategy in marketing is developed to address a specific problem or set of problems in attaining and retaining

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Make 2018 Your Company's Best Year Yet

Make 2018 Your Company’s Best Year Yet

While we all have personal resolutions to set and pursue throughout the coming year, it’s important to do the same for our businesses. So how do you put your company on a course for more growth throughout 2018? The right consulting can take you miles ahead of the rest! Social Media Today’s web technologies are more accessible than they’ve ever been. As a result, certain digital marketing endeavours may seem

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Starting the Year with Inbound Marketing Automation

Starting the Year with Inbound Marketing Automation

Digital marketing can take your business on many exciting journeys, and each journey will yield the best results when you put your best foot forward from the start. What better way to start 2018 than with a technology as sophisticated and dynamic as marketing automation? Why It Will Jump-Start Your Year It’s often wise for a business to begin the year with an assessment of and upgrade to their website.

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Wishing You Happy Holidays and a Great New Year!

Wishing You Happy Holidays and a Great New Year!

2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve strengthened our relationships with those who have been with us for years. It’s only right that we take some time to enjoy this holiday moment! A Thank You to Our Clients First things first: We owe a deep sense of gratitude to all of the

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3 Keys to Successful SEO

3 Keys to Successful SEO

Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not an easy area of marketing to dive into without knowing a few key essentials. Here are three bases you need to have covered. Do Your Research Preparation and research are everything. For instance, form a clear vision of your audience and what information in your

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Keep Your Business Social over the Holidays

Keep Your Business Social over the Holidays

Being social is about more than the content you share on your social media profiles and how many likes or followers you’ve racked up. It’s about engaging with your community both online and off. During the holidays, you’ll find that you have plenty of opportunities to get this right. The People Behind the Brand Many business owners tend to think that having a strong brand presence online simply means having

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