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Inbound Marketing Automation Certification

Inbound Marketing Automation Certification

June 5, 2017

Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology. Congratulations to Danielle for achieving your InBound Certification. We believe that Marketing Automation is more than just the software. Certainly, selecting the right platform is important, but it is the deployment of the program that counts.

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OneLogin Breach PSA

OneLogin Breach PSA

June 2, 2017

The CAYK team is reaching out to our clients to inform you that OneLogin, the single sign-on provider (SSO) used by WordPress, has just recently suffered a security breach. CAYK does not use OneLogin, but we are concerned that you may. Due to the possible impact on your website and data, we are ensuring that you are able to take immediate action. Information about the breach was revealed in the following announcement:

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Hashtags: Where to Use Them and Where to Rule Them Out

Hashtags: Where to Use Them and Where to Rule Them Out

June 1, 2017

It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they don’t function the same way on all networks and their use is more advisable on some than on others. Let’s find out why. A Little Background Twitter is certainly one of the primary platforms that has become known for hashtag use, but it’s not where

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Marketing Strategy Showdown: SEO or PPC?

Marketing Strategy Showdown: SEO or PPC?

May 10, 2017

A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win? Round One Let’s say you want to bring in more traffic to your website, and you want it to be of high quality. You want

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Have You Heard of Budgies.Online?

Have You Heard of Budgies.Online?

May 1, 2017

Marketing your business is all about communication. If we don’t acknowledge this, we risk forgetting that everything from phone calls to email and live chat should be approached with smart marketing techniques in mind. This is where Budgies.Online comes in! The Importance of Communication Whether it’s a blog post, a paid advertisement, or an email in a weekly campaign, the core message you should strive to deliver to your audience

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Your Social Strategy Needs You!

Your Social Strategy Needs You!

April 10, 2017

A good social media strategy is all about engagement. This doesn’t just mean encouraging engagement from your audience, it means that your company needs to be actively engaged in the strategy itself. We can take care of those daily tweets, but your presence is essential too! Our Role and Yours Everything about your marketing plan is a collaborative effort. There are plenty of more technical responsibilities that we’ll have covered,

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