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The Internet in History

November 1, 2016

Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses. Early Glimpses It may come as no surprise that early forms of communication between computer networks originated in military,

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What's My Website's Lifespan?

What’s My Website’s Lifespan?

October 17, 2016

Everything that goes into marketing your business requires investment of time, effort, money, or all of the above. If you want to make sure they pay off, you’ll need to understand what it takes to maximize longevity. This philosophy applies perfectly to your website. Understanding Longevity In many critical purchases, longevity is a big factor. A car, for example, should fill as many of your practical needs in a cost-effective

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Marketing to the Next Generation

September 1, 2016

Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s how to market with the younger generation in mind. Understanding Millennials Why modify your approach to bring in millennial leads? The answer is simple: even if they’re not your customers now, it’s only a matter of time before they will be. Things change in marketing,

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Is PPC Just a Waste of Money?

August 8, 2016

Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but it all comes down to one very important question: are Adwords campaigns worth the investment? A Common Fear Many people assume that modern advertising techniques fall into the same pitfalls as some old ones. For instance, an unsuccessful traditional ad campaign will take too much

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Surprise! The Internet Isn’t Going Anywhere

August 1, 2016

Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained relevance, there’s no time like the present and all the new resources it offers us! Trusting in the Future Some businesses embrace new innovations and shifting priorities with open minds and big ambitions, while others are skeptical of the relevance and utility that digital marketing

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Herding Cats: Why Doing Everything Without a Marketing Team Is So Difficult

Herding Cats: Why Doing Everything Without a Marketing Team Is So Difficult

July 11, 2016

If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is delegating between large numbers of people. Believe it or not, the same can be true of your marketing plan. What Successful Marketing Requires These days, the range of skills and tasks required for good marketing is more diverse than ever. This is because the modern

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