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Your Social Media Marketing Options

Your Social Media Marketing Options

When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because of this, knowing where to even begin can be a bit tricky. That’s what we’re here for! Doing It Yourself One option that many businesses attempt to take on is to manage their social media strategies on their own. The idea behind this is typically

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How CAYK Can Help You Successfully Launch Your New Business

How CAYK Can Help You Successfully Launch Your New Business

The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful endeavor, starting off on the right foot will make all the difference. We can help make it happen! Design and Web Development One of our specialties here at CAYK is in designing the visual identity and web presence of your business. Firstly, every business needs

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5 Outdated SEO Practices That Can Hurt Your Ranking

5 Outdated SEO Practices That Can Hurt Your Ranking

Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples. Link Manipulation There was a time when webmasters could get away with paid links, link wheels, automated links, or other linking tactics that wilfully exploit PageRank. Since the release of Penguin in

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Working With Your Digital Marketing Agency to Build the Perfect Strategy

Working With Your Digital Marketing Agency to Build the Perfect Strategy

We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even more important, however, to know exactly what is involved when working with your agency to make this strategy work! Planning It all starts with a plan. How you structure your strategy depends on the current standing of your business and your goals for growth and

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Website Hosting Versus Website Maintenance, What’s the Difference?

Website Hosting Versus Website Maintenance, What’s the Difference?

Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s the difference between website hosting and website maintenance? What is Website Hosting? Website Hosting is what you pay to keep the website live on the internet. It’s the process of renting or buying space on a server to house your website, content, HTML, and CSS

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Do Direct Mail Campaigns Still Work?

Do Direct Mail Campaigns Still Work?

With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for much longer. Direct mail is a perfect example. You may be surprised to know that it can still get the job done! More Effective Than You Think When combined with digital methods, the effectiveness of a direct mail campaign can be measured and tracked in

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