Our Recent Articles
Is PPC Just a Waste of Money?
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but it all comes down to one very important question: are Adwords campaigns worth the investment? A Common Fear Many people assume that modern advertising techniques fall into the same pitfalls as some old ones. For instance, an unsuccessful traditional ad campaign will take too much
Surprise! The Internet Isn’t Going Anywhere
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained relevance, there’s no time like the present and all the new resources it offers us! Trusting in the Future Some businesses embrace new innovations and shifting priorities with open minds and big ambitions, while others are skeptical of the relevance and utility that digital marketing
Herding Cats: Why Doing Everything Without a Marketing Team Is So Difficult
If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is delegating between large numbers of people. Believe it or not, the same can be true of your marketing plan. What Successful Marketing Requires These days, the range of skills and tasks required for good marketing is more diverse than ever. This is because the modern
Your Social Media Marketing Options
When it comes to assembling a successful approach to social media marketing for your business, there are a lot of paths you can take. Because of this, knowing where to even begin can be a bit tricky. That’s what we’re here for! Doing It Yourself One option that many businesses attempt to take on is to manage their social media strategies on their own. The idea behind this is typically
How CAYK Can Help You Successfully Launch Your New Business
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful endeavor, starting off on the right foot will make all the difference. We can help make it happen! Design and Web Development One of our specialties here at CAYK is in designing the visual identity and web presence of your business. Firstly, every business needs
5 Outdated SEO Practices That Can Hurt Your Ranking
Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples. Link Manipulation There was a time when webmasters could get away with paid links, link wheels, automated links, or other linking tactics that wilfully exploit PageRank. Since the release of Penguin in
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