Our Recent Articles

Does AdWords Actually Work?

Does AdWords Actually Work?

April 15, 2016

Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue of its effectiveness in particular is something we think is worth talking about! The Assumption When speaking with potential clients, it’s quite common for us to receive requests for marketing plans that exclude an AdWords strategy. This is usually due to a disbelief in the

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Social Platforms & Demographics: Who to Reach and How

Social Platforms & Demographics: Who to Reach and How

April 1, 2016

Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of this strategy depends largely on how well you understand your social demographics. Let’s take a look at how best to approach this. The Platforms Which people use which platforms? This information is not only commonly accessible but also highly informative. Gender, age group, income bracket,

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Why is Blogging So Important for SEO?

Why is Blogging So Important for SEO?

March 15, 2016

You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even if you have a general idea of how high-quality content can help your search ranking, there are a few reasons that you may not be aware of. The Keyword Misconception Remember in our previous blog when we mentioned that packing keywords into your content doesn’t

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Increasing Facebook Likes

Increasing Facebook Likes

March 8, 2016

Do you want to increase the number of people who “LIKE” your business on Facebook? Consider these two relatively inexpensive ideas; 1) A live social counter mounted in your reception area that updates in real-time as your guests “LIKE” your Facebook Page (approx. cost $340 US). 2) Offer Free Wifi to your guests while they wait… but make it part of the sign in process to “Check-In” with Facebook. Increasing

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Common Myths of SEO

Common Myths of SEO

March 1, 2016

What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a number misconceptions about it. If you’re not careful, they can lead you astray, so here are a few that are particularly common and worth busting. Keywords Are the Center of the SEO Universe As Google and the nature of content have both evolved since the

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Mobile and Your Marketing Plan in 2016

Mobile and Your Marketing Plan in 2016

February 15, 2016

As you may know, 2015 was a benchmark year for the ever-evolving relationship between the internet and consumer mobile devices. It was the first year in history that the number of mobile-only internet usage among adults surpassed that of desktop-only usage. This year, you should plan accordingly! The Basics Let’s consider your site and your SEO. Firstly, the necessity of a mobile friendly site is indisputable. And we’re not just

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