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What to Do If You Need More Business Now

What to Do If You Need More Business Now

February 1, 2016

The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others are more immediate. So what if you need results as soon as possible? Here are a few things you should consider. AdWords If you want to spark a boost in traffic and start locking down more conversions with an AdWords campaign, it’s important to have

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How Has Marketing Changed with the Evolution of the Internet?

How Has Marketing Changed with the Evolution of the Internet?

January 18, 2016

Considering how significantly practices have changed, the marketing landscape certainly isn’t what it used to be. So how exactly did we get from the earliest billboard ads in 1867 to the latest infographics in 2015? Let’s look back on how things evolved and what this can teach us about our practices today and in the future. How it Happened Between the late ’60s and late ’80s, a growing system of

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Is Email Marketing Really Dead?

Is Email Marketing Really Dead?

January 4, 2016

Things have changed a lot since the ’90s, and the way we use email is no exception. Many people are quick to assume that things like social media have rendered email marketing redundant, but is this truly the case? Out of Fashion If email marketing was all the rage back in the late ’90s, why has focus shifted to other resources? The short answer: engagement. In email marketing, as with

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Appreciating Your Clients

Appreciating Your Clients

December 14, 2015

At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only applies to converting potential clients into new clients, but the truth is that your customer community deserves your sincere appreciation! Here are a few ways you can build a strong rapport with the people you’ve served. Sending a Card When the holidays come around at

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Could Google Decide the Next Election?

Could Google Decide the Next Election?

December 1, 2015

We see Google show up in the media every day, usually regarding things like SEO, mobile technology, and other topics. One that has spread like wildfire lately is somewhat unusual: the effect of search listings on the outcome of elections. Let’s investigate. Google and The Voter Margin A wealth of recent research has made it quite clear that how a candidate is ranked in search listings has a direct correlation

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What Should Be a Part of Your Marketing Plan Next Year?

What Should Be a Part of Your Marketing Plan Next Year?

November 16, 2015

Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions. SEO & Adwords The use of search has mainly happened in engines such as Google, but this will expand more and

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