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Increasing Facebook Likes
Do you want to increase the number of people who “LIKE” your business on Facebook? Consider these two relatively inexpensive ideas; 1) A live social counter mounted in your reception area that updates in real-time as your guests “LIKE” your Facebook Page (approx. cost $340 US). 2) Offer Free Wifi to your guests while they wait… but make it part of the sign in process to “Check-In” with Facebook. Increasing
Common Myths of SEO
What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a number misconceptions about it. If you’re not careful, they can lead you astray, so here are a few that are particularly common and worth busting. Keywords Are the Center of the SEO Universe As Google and the nature of content have both evolved since the
Mobile and Your Marketing Plan in 2016
As you may know, 2015 was a benchmark year for the ever-evolving relationship between the internet and consumer mobile devices. It was the first year in history that the number of mobile-only internet usage among adults surpassed that of desktop-only usage. This year, you should plan accordingly! The Basics Let’s consider your site and your SEO. Firstly, the necessity of a mobile friendly site is indisputable. And we’re not just
What to Do If You Need More Business Now
The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others are more immediate. So what if you need results as soon as possible? Here are a few things you should consider. AdWords If you want to spark a boost in traffic and start locking down more conversions with an AdWords campaign, it’s important to have
How Has Marketing Changed with the Evolution of the Internet?
Considering how significantly practices have changed, the marketing landscape certainly isn’t what it used to be. So how exactly did we get from the earliest billboard ads in 1867 to the latest infographics in 2015? Let’s look back on how things evolved and what this can teach us about our practices today and in the future. How it Happened Between the late ’60s and late ’80s, a growing system of
Is Email Marketing Really Dead?
Things have changed a lot since the ’90s, and the way we use email is no exception. Many people are quick to assume that things like social media have rendered email marketing redundant, but is this truly the case? Out of Fashion If email marketing was all the rage back in the late ’90s, why has focus shifted to other resources? The short answer: engagement. In email marketing, as with
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