Our Recent Articles
How CAYK Can Help You Successfully Launch Your New Business
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful endeavor, starting off on the right foot will make all the difference. We can help make it happen! Design and Web Development One of our specialties here at CAYK is in designing the visual identity and web presence of your business. Firstly, every business needs
5 Outdated SEO Practices That Can Hurt Your Ranking
Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples. Link Manipulation There was a time when webmasters could get away with paid links, link wheels, automated links, or other linking tactics that wilfully exploit PageRank. Since the release of Penguin in
Working With Your Digital Marketing Agency to Build the Perfect Strategy
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even more important, however, to know exactly what is involved when working with your agency to make this strategy work! Planning It all starts with a plan. How you structure your strategy depends on the current standing of your business and your goals for growth and
Website Hosting Versus Website Maintenance, What’s the Difference?
Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s the difference between website hosting and website maintenance? What is Website Hosting? Website Hosting is what you pay to keep the website live on the internet. It’s the process of renting or buying space on a server to house your website, content, HTML, and CSS
Do Direct Mail Campaigns Still Work?
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for much longer. Direct mail is a perfect example. You may be surprised to know that it can still get the job done! More Effective Than You Think When combined with digital methods, the effectiveness of a direct mail campaign can be measured and tracked in
Does AdWords Actually Work?
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue of its effectiveness in particular is something we think is worth talking about! The Assumption When speaking with potential clients, it’s quite common for us to receive requests for marketing plans that exclude an AdWords strategy. This is usually due to a disbelief in the
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