Our Recent Articles
What’s the Difference Between the Internet and the Web?
With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many of which get mixed up and misunderstood. “The internet” and “the web” are perfect examples. Here’s how to get them straight. The Network of Networks Before we had the World Wide Web, we had the internet. It developed out of a need for computer networks
Happy New Year From Everyone at CAYK!
There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with! The Importance of Looking Back When it comes to your marketing strategies, reflecting on the past year offers the benefit
Why It Pays to Work with Nerds
Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done. What Is a Nerd, Anyway? Despite what you might think, “nerd” isn’t necessarily a derogatory way of classifying a certain
Say Thanks to Your Clients Over the Holidays
Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine and meaningful way. The holidays are perfect time for this! Why It’s Important You’ve probably heard people say that things like social media are detracting from real-life interactions and relationships between people. Oddly enough, the opposite tends to be true. For example, when using these
Why You Shouldn’t Search for Your Own Ads
Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek at how they’re doing. There are a few reasons why this should be avoided! Why View Your Own Ads? If there is a person searching for a company that provides your service, it’s in your best interest that their Google search shows them one of
The Internet in History
Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses. Early Glimpses It may come as no surprise that early forms of communication between computer networks originated in military,
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