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Is Video Really Worth It?

Is Video Really Worth It?

June 29, 2015

Everyone says video is absolutely necessary, but is it worth it? Producing a video today is kind of like producing a website in the past, “You build it, but nobody watches.” While video is very important to a well-rounded digital marketing strategy, it’s not exactly like you’re building the Hoover Dam in the desert. Unless you make an effort to comprehensively promote your video, it’s highly unlikely that you’ll receive

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Don't Squash Your Designers Creative Will

Don’t Squash Your Designers Creative Will

June 15, 2015

When working with a creative designer or team, be very careful not to take away their will to be creative. Business owners often want to take control of the mouse simply because they feel that they know what’s best for their company. However, there are many things to consider when designing a website for a business, and owners or managers may not have the proper amount of time required to

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Is Firefox Hello Going to Kick Google in the Hangout?

Is Firefox Hello Going to Kick Google in the Hangout?

May 18, 2015

Live video and text chat has been around for a while, but web browsers are continuously looking for ways to facilitate seamless text and video chat. Firefox provides a useful alternative to Google Chrome when it comes to the Hangout. Firefox Hello provides an in-browser tool for users to connect with anyone, anywhere via video, for free. If you’re unfamiliar with Firefox’s rollout of a new tool to help people

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Tips for Building a Comprehensive Marketing Plan

Tips for Building a Comprehensive Marketing Plan

May 5, 2015

A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue. At CAYK® Marketing, we strive to help businesses of all sizes capture the many tools in today’s marketing world and utilize them to

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How Important is Speed: Do Websites that Load Quickly Gain an Advantage in Organic Search?

How Important is Speed: Do Websites that Load Quickly Gain an Advantage in Organic Search?

April 15, 2015

Does the speed of your website actually matter? Can you lose users’ interest due to incessantly slow load times? The answer to both of these questions is a definitive “yes!” Your website’s ability to load quickly is paramount to retaining interested users. Quick-loading websites have been found to outperform slower sites on nearly every front, including search ranking, user experience, and user engagement. Websites that load faster also tend to

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How Significantly will Google's Mobile-Friendly Algorithm Update Impact your Website?

How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?

April 1, 2015

Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google‘s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect. While Google making changes to how it ranks websites in their search results should be nothing new to you, the update that will take

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