Our Recent Articles
Appreciating Your Clients
At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only applies to converting potential clients into new clients, but the truth is that your customer community deserves your sincere appreciation! Here are a few ways you can build a strong rapport with the people you’ve served. Sending a Card When the holidays come around at
Could Google Decide the Next Election?
We see Google show up in the media every day, usually regarding things like SEO, mobile technology, and other topics. One that has spread like wildfire lately is somewhat unusual: the effect of search listings on the outcome of elections. Let’s investigate. Google and The Voter Margin A wealth of recent research has made it quite clear that how a candidate is ranked in search listings has a direct correlation
What Should Be a Part of Your Marketing Plan Next Year?
Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions. SEO & Adwords The use of search has mainly happened in engines such as Google, but this will expand more and
Myths of Social Media Marketing
There’s a lot of advice out there on the uses of social media. Unfortunately, not all of it is completely accurate and this can lead to many misconceptions! Here are a few examples so we can help you set the record straight. No Need for a Website or Blog If everyone’s on social media, there’s no need for a website or blog, right? Wrong. Firstly, intensive use of social media
Why Your Social Networking Plan Needs You
When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the wheel and watch how things improve. After all, we’re here to give you the reach you couldn’t have gotten on your own. However, the best possible results can’t be had unless it’s a true team effort. We’ll explain why. Divide and Conquer When it comes
How to Create Effective Online Content
Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create Something of Value One of the first things a potential client will want to do when visiting your website is
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