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Seasonal Change on the Horizon

Seasonal Change on the Horizon

March 23, 2015

While spring has sprung in many parts of the world, it hasn’t quite hit yet here, and there is still plenty of time to plan for your seasonal business. If your business relies heavily on seasonal interest, now is your chance to start planning your spring marketing strategy. At CAYK® Marketing, we want to help you set yourself up for seasonal success. To this end we have outlined a few important

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Benefits of Working with a Google AdWords Certified Partner

Benefits of Working with a Google AdWords Certified Partner

March 9, 2015

Is your company struggling to market itself effectively? Have you thought about bringing on a Google AdWords Certified Partner to help you? If not, you should know that certified partners have been trained to help you design and implement highly effective services and strategies that are up-to-date with the most recent developments in your industry. The Google Partner program is specifically designed to give agencies like CAYK® the tools and resources

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The Benefits of Investing in Owned Content

The Benefits of Investing in Owned Content

February 26, 2015

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to

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The Growing Importance of Real-Time Marketing

The Growing Importance of Real-Time Marketing

February 15, 2015

The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both current and potential clients who are constantly checking and updating their social media feeds. Embracing

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The Good and Bad of PPC in 2015

The Good and Bad of PPC in 2015

January 23, 2015

Pay-per-click advertising, through Google‘s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in. So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…

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Revisiting Last Year's Resolutions

Revisiting Last Year’s Resolutions

January 12, 2015

For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to. So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or

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