Our Recent Articles
The Good and Bad of PPC in 2015
Pay-per-click advertising, through Google‘s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in. So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…
Revisiting Last Year’s Resolutions
For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to. So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or
The One Internet Marketing Resolution You Need to Make in 2015
Want to significantly boost the results you see from your Internet marketing efforts in 2015? Tired of spending lots of money on a website but feeling like you aren’t getting enough in return? Either way, there is an easy way to fix the problem. Your 2015 New Year’s resolution should be simple: to make the switch to responsive Internet marketing. If you’ve been a regular reader of our blog (and
A Holiday Season Internet Marketing Guide For Non-E-commerce Websites
When it comes to the holiday season – at least from an Internet marketing perspective – e-commerce sites and online retailers get all the attention. That makes sense, given that most of them make the majority of their annual profit during the few weeks between mid-October and the end of December, but what about everyone else? Just because Cyber Monday isn’t a big deal in your business doesn’t mean you
The Proven Formula for Web Marketing Content
Do you know how to generate great web content that attracts buyers and convinces them to do business with you? Most Calgary businesses don’t, but the principles are incredibly easy to learn. In fact, all you have to do is follow our proven formula for creating web marketing content: First, you start with a hot topic. No one wants to read about something that bores them, so choose a topic
Could You Pass an Internet Marketing Road Test?
Have you ever found yourself driving down one of calgary’s streets, getting into a near accident with another driver, and shaking your head at them in disbelief… only to wonder whether you actually had the right of way when you think back on the incident later? While those kinds of situations are thankfully rare for most of us, the point remains that the farther we get in life from the
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