Our Recent Articles
Benefits of Working with a Google AdWords Certified Partner
Is your company struggling to market itself effectively? Have you thought about bringing on a Google AdWords Certified Partner to help you? If not, you should know that certified partners have been trained to help you design and implement highly effective services and strategies that are up-to-date with the most recent developments in your industry. The Google Partner program is specifically designed to give agencies like CAYK® the tools and resources
The Benefits of Investing in Owned Content
With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to
The Growing Importance of Real-Time Marketing
The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both current and potential clients who are constantly checking and updating their social media feeds. Embracing
The Good and Bad of PPC in 2015
Pay-per-click advertising, through Google‘s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in. So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…
Revisiting Last Year’s Resolutions
For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to. So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or
The One Internet Marketing Resolution You Need to Make in 2015
Want to significantly boost the results you see from your Internet marketing efforts in 2015? Tired of spending lots of money on a website but feeling like you aren’t getting enough in return? Either way, there is an easy way to fix the problem. Your 2015 New Year’s resolution should be simple: to make the switch to responsive Internet marketing. If you’ve been a regular reader of our blog (and
Search Here
Categories
Categories
- Advertising Company
- Analytics Agency
- Article
- Calgary Marketing News
- Company Updates
- Content
- Email Marketing
- Featured
- Geographic Ads Optimization
- Inbound Marketing
- Industry News
- Internet Marketing
- Marketing Agency
- Marketing Automation
- Marketing Service Expectations
- Marketing Thought Leadership
- Networking & Events
- Online Marketing
- Search Engine Optimization
- Social Media
- Uncategorized
- Video Production
- Weather Based Advertising
- Website Development
