Our Recent Articles

Is Your New Website Ready to Drive Off the Lot?

Is Your New Website Ready to Drive Off the Lot?

What happens when your Calgary web designer hands you the keys to your new website, metaphorically speaking? If you’re expecting new sales, or even leads, to just come pouring in because you’ve upgraded your web presence, then you’re likely mistaken… and probably have a web design team that hasn’t adequately prepared you for what’s to come. That’s because Internet marketing is to your website what fuel is to a car

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3 Questions to Ask Before You Send a Check to Your Calgary Internet Marketing Company

3 Questions to Ask Before You Send a Check to Your Calgary Internet Marketing Company

We all know the easiest way to get help with Calgary Internet marketing – or virtually any service – is to just keep working with the business or vendor you’ve always worked with in the past. That’s not always the best strategy, however, especially if you aren’t getting the service or results you deserve. Here are three questions to ask yourself before you send another check to your Calgary Internet

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Does It Matter if Your Internet Marketing Company Is in Canada?

Does It Matter if Your Internet Marketing Company Is in Canada?

Some web designers and Internet marketing companies would like you to think that our work revolves around pixels and code. If that were true, then hiring a vendor from Canada might seem like a nice luxury, but ultimately one that would cost you too much money for too little benefit. It’s hard to argue with that line of thought. In theory, you can get quality web design and Internet marketing

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Why Responsive Internet Marketing Is Only Getting Bigger

Why Responsive Internet Marketing Is Only Getting Bigger

Although we were amongst the first Calgary Internet marketing firms to adopt the concept of responsive marketing campaigns, we expect many others are going to follow our example soon. That isn’t just because clients love responsive marketing, or even because of the incredible results we’ve been able to generate for the companies we work with. The biggest reason responsive Internet marketing is only getting bigger is because the current rate

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3 Things That Have to Factor Into Internet Marketing

3 Things That Have to Factor Into Internet Marketing

For a lot of Calgary businesses, the term “Internet marketing” really refers to a list of things the owner has read about or would like to try. There isn’t any harm in experimenting, but a true Internet marketing plan should be more comprehensive and results-focused. If you want to get beyond individual tools and ideas to think in a bigger-picture sense, here are three things that simply must factor into your short- and

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How to Avoid Pulling the Plug on Your Internet Marketing Plan Too Soon

How to Avoid Pulling the Plug on Your Internet Marketing Plan Too Soon

One of the great myths of Internet marketing is that you should expect to see results very quickly. Granted, promoting your business online can be much faster than traditional techniques like telemarketing or direct mail, but even the most well-researched and engineered campaigns don’t work overnight. This is understandably difficult for business owners and other clients to understand, and also raises a tough issue: How do you give your campaign enough time to work

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