Our Recent Articles

How Well do Your Social Contacts Know You?

How Well do Your Social Contacts Know You?

June 14, 2013

Earlier this month, we wrote about the need for personal attention in your social media marketing efforts if you truly want to make a splash on sites like Facebook and Twitter; however, simply being involved isn’t enough – the best businesses and professionals make themselves stand out by adding a bit of personal touch and flavor to their profiles and updates. This is important for many reasons, but mainly because

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The One Thing Missing From Many Social Media Marketing Plans

The One Thing Missing From Many Social Media Marketing Plans

June 12, 2013

Social networking has gone from being a fun Internet pastime to a big business, with companies of all sizes participating in one way or another. But, as the profiles and memberships go up – and the tweets and updates along with them – it’s easy to see that something is missing from a lot of social marketing plans. It isn’t time, special apps, or even budgets… it’s personal attention. Far

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What To Do When You Receive Negative Feedback on Your Facebook Business Page

What To Do When You Receive Negative Feedback on Your Facebook Business Page

May 16, 2013

As part of our business is social media management here in calgary we’re kind of… um… speechless. This latest Facebook brand meltdown comes from a small business owner in Scottsdale, Arizona. Without going into full detail (there will be a link to the full story including screencaps of the offending status updates at the bottom of this blog post) this story raises awareness about something we’ve been teaching small business owners

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New Report on Social Media Users in Canada

New Report on Social Media Users in Canada

April 29, 2013

As an online marketing agency, it’s no surprise that more and more Canadians are logging in to social media. This is great news for business owners who have recognized and accepted this reality and are using social media to extend their real-world relationships with their customers. According to the study by Media Technology Monitor: One in three anglophone Canadians says not a single day goes by without checking into their

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How Consistent is Your Online Marketing?

How Consistent is Your Online Marketing?

April 23, 2013

The conventional approach to Online marketing usually looks something like this: try something, improve upon it until it’s profitable, and then add in another element. That makes a lot of sense, especially in today’s world, where Banner ads, downloadable documents, pay-per-click offers, and even mobile marketing are all mainstream ways to introduce yourself to new buyers. However, this “try everything” philosophy has a downside. As all of these different ads,

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Why Social Media Marketing is About Chickens and Eggs

Why Social Media Marketing is About Chickens and Eggs

April 15, 2013

For a social media marketing campaign to succeed and show any kind of measurable profit, it’s important to develop a list with a sufficient number of targeted contacts. At the same time, most social experts will tell you that Facebook, Twitter, and LinkedIn are great forums for making connections…as long as you have a lot of time, a big budget, or a sizeable existing network. For that reason, social media

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