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The Yin and Yang of Search Engine Optimization

The Yin and Yang of Search Engine Optimization

April 8, 2013

If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another. If that sounds confusing, it’s because it is. Here are the three things you really need to know: 1. Search engine optimization is still

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Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?

Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?

January 21, 2013

Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message. The only problem? Logging onto Twitter can be time-intensive and inconvenient, something that’s easy to forget in the course of a busy week. And, if you aren’t posting to your

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3 Major Online Marketing Predictions for 2013

3 Major Online Marketing Predictions for 2013

January 15, 2013

This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a fresh 12 months and wonder what they will bring. Some of our thoughts and ideas will be spot on, while others will turn out to be misguided in hindsight. Today, we’ll try to get past the wild guesses and get down to what you need

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4 Reasons to Make the Switch to an Agile Marketing Plan

4 Reasons to Make the Switch to an Agile Marketing Plan

November 29, 2012

If you have been following our blog lately, or spoken with a member of our team, then you already know we’ve become big fans of agile marketing, which is focused on results instead of activities. But, if you still aren’t convinced it’s time to have a conversation about it, here are four good reasons every Calgary company should consider making the switch to agile marketing today: 1. Agile marketing makes

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One Hidden Benefit of Agile Marketing

One Hidden Benefit of Agile Marketing

November 22, 2012

Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with the concept, it basically refers to the practice of taking available resources (usually time and money) and devoting them towards a specific marketing goal, rather than a set list of ideas or activities. This turns out to be a great thing for clients, since it

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The Biggest Problem With Online Marketing Plans... and How Agile Marketing Fixes It

The Biggest Problem With Online Marketing Plans… and How Agile Marketing Fixes It

November 15, 2012

There are literally dozens of different reasons that an Internet marketing plan could fall short of expectations. In working with different organizations throughout Calgary over the years, however, we have noticed that there is one single limitation that can be especially crippling: Even the best online marketing plans become outdated quickly. That isn’t to say that web designers, advertising agencies, or even clients are doing things incorrectly. It’s just the

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