Our Recent Articles
How Consistent is Your Online Marketing?
The conventional approach to Online marketing usually looks something like this: try something, improve upon it until it’s profitable, and then add in another element. That makes a lot of sense, especially in today’s world, where Banner ads, downloadable documents, pay-per-click offers, and even mobile marketing are all mainstream ways to introduce yourself to new buyers. However, this “try everything” philosophy has a downside. As all of these different ads,
Why Social Media Marketing is About Chickens and Eggs
For a social media marketing campaign to succeed and show any kind of measurable profit, it’s important to develop a list with a sufficient number of targeted contacts. At the same time, most social experts will tell you that Facebook, Twitter, and LinkedIn are great forums for making connections…as long as you have a lot of time, a big budget, or a sizeable existing network. For that reason, social media
The Yin and Yang of Search Engine Optimization
If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another. If that sounds confusing, it’s because it is. Here are the three things you really need to know: 1. Search engine optimization is still
Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?
Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message. The only problem? Logging onto Twitter can be time-intensive and inconvenient, something that’s easy to forget in the course of a busy week. And, if you aren’t posting to your
3 Major Online Marketing Predictions for 2013
This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a fresh 12 months and wonder what they will bring. Some of our thoughts and ideas will be spot on, while others will turn out to be misguided in hindsight. Today, we’ll try to get past the wild guesses and get down to what you need
4 Reasons to Make the Switch to an Agile Marketing Plan
If you have been following our blog lately, or spoken with a member of our team, then you already know we’ve become big fans of agile marketing, which is focused on results instead of activities. But, if you still aren’t convinced it’s time to have a conversation about it, here are four good reasons every Calgary company should consider making the switch to agile marketing today: 1. Agile marketing makes
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