Our Recent Articles

One Hidden Benefit of Agile Marketing

November 22, 2012

Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with the concept, it basically refers to the practice of taking available resources (usually time and money) and devoting them towards a specific marketing goal, rather than a set list of ideas or activities. This turns out to be a great thing for clients, since it

The Biggest Problem With Online Marketing Plans… and How Agile Marketing Fixes It

November 15, 2012

There are literally dozens of different reasons that an Internet marketing plan could fall short of expectations. In working with different organizations throughout Calgary over the years, however, we have noticed that there is one single limitation that can be especially crippling: Even the best online marketing plans become outdated quickly. That isn’t to say that web designers, advertising agencies, or even clients are doing things incorrectly. It’s just the

Is Agile Marketing Really a New Thing… or Just a New Name?

November 9, 2012

If you’ve spoken to us lately, you’ve probably learned that CAYK® is embracing a new philosophy called “agile marketing.” Although we could talk about it all day long, the essential idea is that, instead of a list of marketing activities to be completed and checked off, agile marketing instead focuses on specific outcomes and priorities that shift on a regular basis. Since marketing concepts come and go pretty frequently, it’s

The Three Things Business Owners Keep Trying… and That Search Engines Keep Punishing

June 22, 2012

When search engine optimization first started being a viable widespread marketing tool, it had a “Wild West” feel to it. Everything was about content and links – the main tools that search engines use to understand websites and rank them – to the point that maximizing each was the name of the game. Since then, however, the search engines have gotten a lot smarter. They’ve noticed that a certain percentage

Why the End of Google Places is the Beginning of a New Opportunity for Marketers

June 18, 2012

In recent months, we have been advising our clients to take full advantage of Google Places, which had largely supplanted the Yellow Pages as the number one resource for customers looking to find local businesses to shop at and buy from. By incorporating maps, websites, reviews, and contact information all in one place – and on the world’s most popular search engine, no less – it was quickly becoming one