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One Important Factor in Generating Web Leads

One Important Factor in Generating Web Leads

March 15, 2012

The advantage of putting together a successful online marketing and search engine optimization campaign is that your business website can deliver new leads, sales, and inquiries to you every hour of the day, every day of the week. There is a downside, however, beyond the investment of time and money it takes to get to that point: that your business website can deliver new leads, sales, and increased revenue every

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The Biggest Myth of Social Media Marketing

The Biggest Myth of Social Media Marketing

March 7, 2012

There are a lot of misconceptions around social media marketing. It isn’t unusual to find business owners and managers, for example, who think that setting up a Facebook profile is enough to double their online sales (it isn’t). Similarly, it isn’t unheard of to speak with new clients who think that having a few thousand followers on Twitter is enough to make them a millionaire (it’s not). Probably the worst

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What's Better Than Good SEO Content?

What’s Better Than Good SEO Content?

March 1, 2012

If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post that’s indexed quickly and brings lots of interested buyers to your business website. Having great, keyword-heavy content isn’t everything, though.

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What Makes Social Media Marketing So Great

What Makes Social Media Marketing So Great

December 6, 2011

From our side of the desk, in one of Canada’s fastest-growing online marketing companies, the new advertising opportunities that are popping up on social media sites are very exciting. In many ways, tools like sponsored tweets and pay per click ads on Facebook remind us of the early days of search engines. That is, we can see enormous opportunities coming, and they’re only getting bigger every day. To our clients,

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Why More Companies are Getting Help With Social Media... and Why You Should Too

Why More Companies are Getting Help With Social Media… and Why You Should Too

December 5, 2011

An informal study of the Calgary job market shows that major corporations are posting openings for positions in social media marketing roughly once every two or three days. That’s a lot of new jobs, and it’s a pretty good bet that 2012 will see this trend pick up even more, even in the face of an uncertain economy. Bigger companies are hiring for social media because they can sense that

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4 Things That Should be a Part of Your 2012 Online Marketing Plan

4 Things That Should be a Part of Your 2012 Online Marketing Plan

December 5, 2011

As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new year. It just makes simple economic sense: In a tough economy, what better way to grow your business than by employing high return on investment strategies to find new customers? And where can you find new buyers more cost-effectively than the Internet? Since a lot

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