Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue of its effectiveness in particular is something we think is worth talking about!
The Assumption
When speaking with potential clients, it’s quite common for us to receive requests for marketing plans that exclude an AdWords strategy. This is usually due to a disbelief in the effectiveness of ads, as many people feel that search users do not click on them. However, these conclusions usually come from a gut feeling rather than metric evidence. It may seem intuitive that users is more likely to click on organic results, but this makes the mistake of overlooking the numbers. When putting together a strategy, we like to sit down with our clients and demystify this system, discount the myths, and set the record straight.
Why It’s Inaccurate
One of the strongest illustrations of the popularity and effectiveness of AdWords campaigns is actually found in the Google business model itself. Did you know that 96% of their revenue comes from AdWords and AdSense? That says a lot about the popularity and everyday utility of ads doesn’t it? The other key point to keep in mind is that unfavorable results are connected more closely to inefficient use of the tool rather than the tool itself. The budgeting, writing, managing, and analyzing of campaigns leaves plenty of room for error, so it all comes down to who’s at the wheel.
Making AdWords Work for You
If AdWords has continuously been proven to generate leads, what do you need to make it work? The answer is simple: a qualified and dedicated team. The CAYK team is AdWords certified, having been extensively trained in all of the most critical aspects of PPC. This training is maintained by yearly exams and we are in touch with two Google representatives on a weekly basis. We’ll be there to give you detailed and actionable metrics on all your KPIs, providing a clear and promising path to more business for your company!
At CAYK, we know that addressing any doubts or concerns you have about the marketing process is the first step in putting together the perfect strategy for your business. Still have questions? Give us a call at 403-456-0072 today and we’ll be happy to answer them!
