Pay-Per-Click (PPC) advertising continues to be a major pillar for businesses looking to attract targeted traffic and fulfil their marketing objectives in the ever-evolving world
Your ad copy is the initial encounter between your brand and potential customers, and how well your ad copy is crafted can be the difference
Google Ads is a powerful online advertising platform that offers a plethora of benefits for businesses and advertisers alike. Google is the most used search
With the festive holiday season approaching, it just wouldn’t be the same without festive-themed ads designed to stir nostalgia in your heart. Every year, as
A robust Google Ads campaign enables a business to increase its brand awareness and receive all the clicks that lead to building a solid business.
Facebook and Instagram have some of the best targeting options for marketers. In fact, the platform allows businesses to target over 1.5 billion people! When
Why you will not always see your own ads. You want your ads to show up to the most relevant ‘searchers’ during their campaign. The
The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can
‘Why is my conversion rate so low?’ is a question that almost every website owner has probably wondered at some point. Did you get your
When you start running a Google Ads account, your performance data can be confusing and a bit daunting. The easiest way to track your success
Strong brand awareness helps your company stand out and boosts business success. Effectively building this awareness is a difficult task and takes time. A one-size-fits-all
“The Fear Of Missing Out” more commonly known as FOMO is a common fear shared among people, marketers, and entrepreneurs alike about missing out on
Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
