Marketing isn’t just about visibility—it’s about accountability and delivering measurable results. Enter revenue-focused marketing, also known as performance marketing—a strategic approach that puts data, analytics,
Every dollar in your marketing budget has a job: to work as hard as possible to grow your business. But not all dollars work the
Did you know that companies with a clear focus on ROI are 60% more likely to meet or exceed their revenue goals? In today’s data-driven
In today’s rapidly evolving marketing landscape, businesses are faced with a critical decision when selecting a marketing partner: should they work with a brand agency
At CAYK, we believe in supporting our clients beyond just building their websites. That’s why we offer CAYK Care Plans—a comprehensive maintenance and support service
Websites, like cars, require regular maintenance to stay functional, secure, and up-to-date. At CAYK, we aim to deliver websites built to industry best practices and
Businesses that effectively utilize big data can gain a competitive edge over those that do not, as they are equipped to make quicker and more
Have you ever wondered who is behind the banner ads on the websites that you frequent most? When a brand receives a marketing budget, a
The arrival of spring evokes feelings of rejuvenation, renewal, and growth. Spring is a season of transformation for nature and businesses alike, as consumers experience
Google Ads is a powerful online advertising platform that offers a plethora of benefits for businesses and advertisers alike. Google is the most used search
Does your business have a holiday marketing strategy? In case it doesn’t, now is the time to develop a plan and begin browsing holiday marketing
High-quality content can nurture leads, generate revenue, and build a loyal audience of subscribers. When done well, content generates a significant return on investment and
A sales strategy can inform you about the steps that need to be taken to close a lead; however, a good sales framework will inform
Imagine this scenario: A few weeks ago everything was going great and customers were engaging attentively with your products or services. Then suddenly they disappeared
Your business needs more leads and conversions. You decide to draw consumers to your website, product page and/or subscription link. How do you capture search
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