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What Is Holiday Marketing?
Holiday marketing refers to the process of taking increased measures through different marketing channels to gain the attention of customers to provide them with valuable offers and to increase a company's revenue during the holiday season. When implemented effectively, holiday marketing strategies can capture your customers' attention, and build up their excitement around your brand to encourage them to make purchases. Holiday marketing also helps in enhancing customer loyalty and brand prestige.
Ways To Ramp Up Holiday Marketing
The following are some ways to boost your holiday marketing efforts:
Offer Your Audience The Best Customer Experience
The holidays are often a joyful time of year, however, they are also known for creating stress! This is especially true when it comes to gift shopping. Your business can alleviate the stress many consumers face during this time of the year, by providing useful tips and tricks to make their shopping experience even better.
Show Appreciation to Shoppers
Many people spend significant time debating what they want to spend their money on, and where to spend it when it comes to purchasing gifts during the holiday period. This means that even the most loyal and long-term customers may shop elsewhere for a better deal. If your business wants to attract potential and previous shoppers back into your store, then your brand and your company need to stay on top of their minds. This is where an excellent holiday marketing strategy that is centred on customer gratitude will keep customers dedicated and loyal to your brand. The holiday season is a time when your business can show customers how valuable they are to your business. There are many ways to thank clients, but sending out a thank you email or a card in the mail are simple acts that can motivate shoppers to do their holiday gifting with your business.
Email Marketing Can Go A Long Way
Your target market will find themselves constantly on the go during the bustling holiday season. The typical holiday shopper won't have time to dedicate to phone calls, in-person encounters, or physical mail. Your target market will likely be checking their email inbox, however. Businesses send shoppers a plethora of offers throughout the holiday season, and that is why consumers check their email frequently during the holiday shopping season to receive the best deals, and email offers can help them save. Be attentive to engaging your subscribers during the holiday period and send out emails that feature your promotions, sales, or seasonal product line. This can inform and encourage shoppers, which will help you land additional sales.
Create Festive Ads
If you are investing in pay-per-click (PPC) advertising, your holiday marketing efforts can focus on creating ads that highlight a holiday touch in the ad copy. You may extend this strategy to your content too, and implement a holiday PPC campaign to increase website traffic. This can help get your business in front of online queries quickly, as people use search engines frequently during the holiday season.
Tap into Shopper Emotions
A clever holiday marketing strategy appeals to a range of emotions and this can encourage consumers to include your products in their holiday shopping. Ensure to pay attention to the emotional appeal of your content, and share inspirational messages on social media or show how your company celebrates the festive season to conjure powerful sentiments in your audience.
Social Media Engagement
Continue to engage your audience with organic social posts while running ads on Facebook. The combination of the two will allow your business to grow a community and then center your efforts on converting those new fans. Utilize the knowledge that you have about your audience to produce content that will catch their attention, educate them about your products, and encourage them to click. Ensure that you are also replying to any comments or engagements that you are receiving on the page or on your ads to build your company's online community.
Make this holiday season delightful with a one-of-a-kind holiday marketing strategy that will drive your seasonal sales upward. CAYK Marketing can help you lead a successful holiday marketing campaign. Contact us today to learn more!
