Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and money perfecting their web design. Content, however, is an often forgotten yet crucial aspect of a website. If you want users and search engines to return consistently, content must be interesting, informative, valuable, and regularly updated. Content is pivotal.
Content makes the first impression
Your website is an advertisement for your company. It’s where your customers gain insight into your business and the products and/or services you provide. Make it a place where they come to receive the latest news and information.
Content is crucial for search engine optimization
Regularly updating your website with high-quality content keeps search engines coming back. Provide reliable, valuable, engaging information while optimizing the use of keywords.
Content is important for engaging users
Happy users convert, register, buy and/or recommend your site. Give them something good so they continue to return. Answer questions, provide downloadable resources, allow them to contact you for more information and regularly add articles.
Content generates links
Content provides opportunities for people to link to your website. Natural inbound links result in a higher search ranking, grow your audience, and make it easier to drive relevant referral traffic to your site. Interesting, useful, high-quality articles increase the likelihood that other site owners will link to your website. Content also provides an opportunity for internal links, text that is hyperlinked to another relevant page on your site providing users with additional information and attracting search engines.
Content increases shares
When visitors share your content on their social media networks, you increase your reach and introduce audiences to your site. Make your social sharing buttons prominent. Entice people to peruse your website by posting links across social media platforms (Facebook, Twitter, LinkedIn, Google+) increasing the opportunity for likes, shares, and comments. The more people that view your content, the greater the number of possible customers and conversions.
Content builds authority
Increase your credibility by writing content about industry news and current trends; building trust in your brand, growing your audience and establishing you as an expert in your field. Once viewed as an authority in your industry, other websites will share and link to your blog posts, increasing your search engine ranking and driving users to your site.
Content establishes brand personality
Use content to show what distinguishes you from your competitors. Develop a unique voice and reveal to potential buyers that your company has awesome products and/or services provided by real people.
Content increases conversions
Fifty percent of sales go to the first salesperson to contact a prospect. Content plays an important part in attracting visitors to your website allowing you to be their first contact and creating potential conversions.
Update content on your website regularly using it to engage users, boost SEO, generate links, increase shares, build authority, encourage conversions and establish your brand’s personality. Don’t underestimate the value of quality content!
Need help with your website content? Want to increase the effectiveness of your marketing campaign? Call us at (403) 456-0072 or email [email protected]. Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact Contact Us today.
