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Modifying your website for search engine optimization (SEO) is vital for today's competitive online environment. Several online experiences start with a query on Google and similar search engines. Therefore, having your website appear on the top of the search result page (SERP) has many advantages ranging from increasing your website's organic traffic to increasing your website's credibility.
What Is An SEO-Friendly Website?
Creating a website SEO-friendly means that Google and other search engines can crawl each page on the website adeptly, interpret the content, and index it in their database.
How To Build An SEO-Friendly Website?
Integrate Targeted Keywords Throughout Your Content
Implementing SEO-friendly keywords is crucial to improving your website's ranking on the SERPs. When generating content, ensure that you incorporate relevant keywords to aid search engines in recognizing what your website is about. Keywords can be obtained by keyword research, which can help you find related terms to your keyword in the results.
Use Header Tags
Header tags are HTML elements that provide structure and meaning to a website's content which helps search engines understand what the website is about. Header tags range from H1 to H6 HTML elements and focus on the H1 and H2 tags since they are used for the content's title and headings. Ensure that you include your keywords in these tags, and incorporate important SEO keywords to other headers once all H1 tags are optimized.
Having A Clean URL Structure
It is essential to have a clean URL structure that is easy to read, simple to understand, and related to the pages' meaning when creating an SEO-friendly website. Search engines utilize URLs to crawl and index websites and this is where having SEO-friendly URLs aids search engines in understanding which content is on every page, so ensure that the target keyword is included in the URL.
Ensure The Website Is Mobile-Friendly
Building a mobile-friendly website is also crucial in creating an SEO-friendly website design. Ensure that your website is able to load promptly on mobile devices and that your website's design is responsive which means that it can adjust to various screen sizes.
How Can I Make My Website SEO-Friendly?
Improve Page Load Time
Ensure that you thoroughly inspect all elements to ensure your page load time is quick since users typically wait only 5-6 seconds for a page to load. If this takes longer, the users are likely to look for another option and this is why page load time is crucial to reduce the bounce rate and improve the SEO-friendliness of a website.
Optimize Images
Ensure that website images are optimized to decrease page loading speed and add ‘alt text' for the search engine crawlers to understand the image's context.
Optimize Meta Descriptions
Meta descriptions appear below the page title and URL in SERPs and offer a preview of what the page is about. To make your website SEO-friendly, optimize meta descriptions to provide a concise description of the web page's content as this will improve your website's performance and increase the visibility of your website in search results.
How To Check If Website Is SEO-Friendly Or Not?
Maintaining an SEO-friendly website is an ongoing effort that requires attentive observation, savvy tracking, comprehensive analytics, and continuous improvement. CAYK's SEO auditing inspects these and other on-page SEO factors so that your website will be recognized by search engines as trustworthy and relevant to the user's search query.
Our team of SEO specialists can analyze your robots.txt file, metadata, and other essential elements of communication. This can reveal issues such as broken links and problems with page titles which can impede the search engine crawling process and negatively impact your search ranking. Contact CAYK Marketing today to learn more about our services and how we can help make your website SEO-friendly.
