Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained relevance, there’s no time like the present and all the new resources it offers us!
Trusting in the Future
Some businesses embrace new innovations and shifting priorities with open minds and big ambitions, while others are skeptical of the relevance and utility that digital marketing strategies can have in their work. The truth is that whether it’s social media, blogging, or analytics, these tools are in it for the long haul, and they’ll only become more deeply embedded into the fabric of commerce as time goes on. As a business owner, it’s in your best interest to figure out how you can turn these fast-paced phenomena into assets for your company without totally losing sight of the best traditional tools.
Learning from the Past
Traditional and direct forms of marketing have brought the world of business very far. From print advertising media to TV, radio, and word-of-mouth community building, much of this philosophy is still alive and well. These techniques still have a wide range of benefits, but they can also teach us a lot when we examine how and why they don’t work so well. What mistakes has the world of marketing made in the past? What are the limitations of direct marketing and how can we restructure the ways in which we market businesses today? This is how we can use the past to our advantage, rather than sticking too firmly to the old ways.
Hybridizing Your Strategy
One thing about our current marketing climate is definitely clear: the old ways are great, but just not good enough anymore on their own. Keep doing Christmas card mailouts, but compliment that personal touch with sharp seasonal blog content. Avoid letting print ads fall completely by the wayside, but enhance your advertising plan with well-executed Adwords campaigns. A successful modern marketing strategy needs to be an effective balancing act between old practices and new ones. Once we can re-frame tried and true methods within the context of today, we can build new strategies that will be as strong as ever!
Ready to give your business a dynamic and all-inclusive marketing upgrade? The CAYK team can combine the new with the old to provide you with a truly integrated approach. Find out how by calling us at (403) 456-0072 today!
