Why Your Business Needs a Blog
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging is a marketing method of
The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers
If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved.
The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization
Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the