Tag: Advertising

What is Marketing Automation?

What is Marketing Automation?

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from

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Digital Marketing in 2023

Digital Marketing in 2023

A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness

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Local SEO

A Guide to Local SEO

Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88%

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Conducting an A/B/n Split Test - CAYK Marketing - Digital Marketing Agency - Featured Image

Conducting an A/B/n Split Test

A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website

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Dynamic Search Ads

Dynamic Search Ads

Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your

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Weather-Based Advertising

Weather-Based Ads

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only

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