CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community,
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and
Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also
There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment,
As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps
Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want
While we all have personal resolutions to set and pursue throughout the coming year, it’s important to do the same for our businesses. So how
These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social
The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social
