Tag: Advertising

Weather-Based Advertising

Weather-Based Ads

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only

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Why Track Conversions

Why Track Conversions?

In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up

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Mobile first marketing

Mobile first marketing

Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of

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