Marketing is more than simply advertising and promoting products, it’s about connecting with the customer and the right marketing strategy sets the direction for all
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
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