A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and
With the coming of the holidays and a new year on the horizon, it’s the perfect time to reassess the many aspects of your company’s
Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also
There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment,
If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform
Google Chrome may be known for its speed and straightforward design, but one particularly exciting dimension to this browser is the range of available extensions
As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps
If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of
Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen
