The Best Companies Sell Emotions, Not Products
March 1, 2023
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
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Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
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2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve
In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what
Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach
We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results
Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine
If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
When working with a creative designer or team, be very careful not to take away their will to be creative. Business owners often want to
