Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach
There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations,
Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is
It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they
A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made
Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be
Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit
We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus
AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that
Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on
There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a
Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine
Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about
Everything that goes into marketing your business requires investment of time, effort, money, or all of the above. If you want to make sure they
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
