Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even
Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even
What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a
Considering how significantly practices have changed, the marketing landscape certainly isn’t what it used to be. So how exactly did we get from the earliest
Things have changed a lot since the ’90s, and the way we use email is no exception. Many people are quick to assume that things
At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only
Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What
There’s a lot of advice out there on the uses of social media. Unfortunately, not all of it is completely accurate and this can lead
Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of
The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.
For countless businesses and independent professionals, a blog is one of the most valuable tools in the inbound marketing toolbox. With so much potential as a hub of searchable content — and a gateway into the rest of your online presence — it’s in your best interest to make it the best it can be. Here are just a few ways you can keep your bases covered.
