When you are in the process of buying something, it will often involve using your logic and emotion. What many people don’t know is that
Cookies are small pieces of code that are added to web browsers when you visit different websites. They help websites remember information about your visit
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community,
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to
Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end
If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of
Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen
Digital marketing can take your business on many exciting journeys, and each journey will yield the best results when you put your best foot forward
2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve
In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what
