The Best Companies Sell Emotions, Not Products
March 1, 2023
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
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Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Cookies are small pieces of code that are added to web browsers when you visit different websites. They help websites remember information about your visit
Marketing is more than simply advertising and promoting products, it’s about connecting with the customer and the right marketing strategy sets the direction for all
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
To build your business, you need to gain insights about your customers, improve your website’s usability and understand buying trends. These are complex tasks as
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
