With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some
There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations,
Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is
Marketing your business is all about communication. If we don’t acknowledge this, we risk forgetting that everything from phone calls to email and live chat
Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be
We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus
Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on
With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many
There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
